After being accepted into the largest directories and having pages of your site come up in answer to searches done at the major search engines, the long hours that you've spent on website promotion have begun to pay off and your daily visitor count is starting to look good. But there is still plenty you can do to help your site attract even more traffic.
In phase three, we'll examine different promotion methods that you might want to try. However, in order to prevent you from wasting your time on things that don't work, we'll also go over a few techniques that have proven to be less than spectacular when I experimented with them.
Step one - Keep these in mind
First, let's take a look at the good stuff. The articles introduced in this step are about the website promotion methods that are at least partially effective. Some of them work better than others, but if used correctly, all of them can produce results that will be worth your while. Of course, most of the articles include advice on what you need to do to obtain the best possible results with the method discussed.
- If you sell something on your site, you might want to try banner ads. Usually banner campaigns are seen as expensive and ineffective, but it is partially because advertisers don't know how to design good banners.
- Read the article on how to increase traffic with return visitors. Getting people to come back is the secret to why some sites get amazingly many hits per day.
- Learn what reciprocal links are and how to get them, then put that knowledge into use. In addition to sending you visitors, reciprocal links will also increase your link popularity and help your site rank higher in the search engines.
- Start using E-mail signatures. They might not produce thousands of visitors, but are a great way to promote your site a bit without having to actually do anything.
- Evaluate whether your site could benefit from joining a topsite list. These lists have their good and bad sides, but might be at least worth a try.
- Consider trying to build traffic with Usenet advertising. It can give you a nice traffic boost and help spread the word about your site, but only if done properly. Read the article to learn why Usenet promotion should only be done with great care.
- Writing newsletter articles often works well and can send you large amounts of targeted traffic in a short period of time, for free.
Step two - Forget these
As said, everything just doesn't always work the way it should in the world of promotion. In step two, our attention is focused on website promotion methods that are more trouble than they are worth. They might not be entirely useless, but your time would be better spent on improving your site or spreading the word about your site in other ways.
- Click exchange programs are easy, fast, free and will get you a lot of visitors. That's why it might be a surprise to hear that they really aren't good website promotion tools.
- A lot has been written about FFA pages and for the past few years, most of it has been negative. The only thing they are good for is increasing the flow of spam to your E-mail address.
- Winning website awards can occasionally be useful, especially if the awards are well-known. However, sometimes the winner of the award is not the real winner.
Final words
Congratulate yourself for being persistent, bright and hard-working. Most get frustrated and quit before this point, which is why most sites never become anything. After all, the secret to having a successful site is working hard in both promoting
and creating it. You just might have what it takes.
After going through those three phases, you've read just about everything this site has to offer. While there is more to website promotion than what we have discussed here, you now know quite a lot about the subject. If you still desire more information, don't forget to come back to this site every now and then. This tutorial is always incomplete, because I continuously notice things that I want to write about.
I hope that A Promotion Guide has been able to help you to make your site more popular and thus given you the chance to spread your ideas and thoughts to a larger audience. And remember, if you have achieved good results, it's not because I showed you how to do it - it's because you did it.
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